Argha Noah is an artist-run civic engagement platform that transforms unused urban spaces into pop up community art spaces. Today contemporary artists are obsessed with cross-modal perception at the moment – the idea that you perceive with all of your senses and the organizers of pop-up space asked us to make a smell for their secret dinner and we offered to pick up smells based on their scent landscape and also pick up the same smells for food (isolates for desserts and drinks).
Conceptually, our goal was to connect a few scent points - the real scentscape of the location, the biblical myth about the blooming genesis from the spilling Nile (Argha Noah means Wet Moon) and the chef's menu, based on the Eastern Mediterranean cuisine (in particular Israeli and Arabic). In the selection of edible fragrant isolates, we worked in collaboration with Chef Julia Kesler from Stop Think Chew.
To fill the space we used several diffusers. We also made scented candles for the table to symbolize hospitality, fire, the tribe gathered around. Isolates were used right before serving.
Specially for this event we developed frames that helped delicately demo the scents of other art locations (the most famous museums in Atlanta) to the guests.
Argha Noah, Atlanta, September, 2017