An interactive exhibit showcasing the trio scents of Museums collection (The High Museum of Art, Museum of Design Atlanta, and Atlanta Contemporary) and conceptual new one for Hi-Lo Press in Atlanta, which invited us to partake in the EV-REE-THING exhibit.
The word EV-REE-THING was given to us around which we developed a custom scent based on three museums / visual art directions (modern, contemporary and design). We combined the three formulas of the scents of different museums into one abstract scent. With this new formula, we celebrated the architecture of these places, as well as the achievements of architects.
We chose gray scale for emphasizing architecture of The High Museum of Art, Museum of Design Atlanta, and Atlanta Contemporary in mobile sculpture of the four "petals" (scent pads) hidden inside for viewers to get a scent of each museum. Bottles of perfumes were packaged in a vacuum sealed metallic bag, which post-vacuum texture inspired by the style of urban materials.
The identity for packaging and exhibition we developed using objects from our laboratory. Preparation of the concept and aesthetics was implemented with the support and collaboration of (Bureau) Christopher Knowles.
Hi-Lo Press, Atlanta, July 2017